New York Rangers

Ask any New Yorker to define what the city means to them and you’ll get answers as diverse and interesting as the residents themselves. To expand on the Rangers Play Like a New Yorker campaign, "Definitions" focused on firsthand perspectives from real people, and the interconnected nature of the city and the team.

Role: ACD

Directors: Roos Brothers
DP: Alex Levin
Production: Greenpoint Pictures
Executive Creative Director: Alonso Davila