Goetze's

My dad has always loved Goetze’s. Cow tales and originals. But he’s a rare breed. Goetze's are like the Altoids of caramels. Always around the register, yet rarely anyone's first choice. The beige of the candy world. I wanted to make people notice Goetze’s. After all, they’re pretty damn good. The idea was simple: yes, the world is nuts, but why should a brand pretend to have all the answers? Especially when that brand is only selling candy. This just-for-fun campaign concept is about bringing candy-lovers together with uncertainty and caramel creme.