Chicco USA

Chicco (pronounced kee-koh) is an Italian-based company that makes products for people who make babies. Chicco USA was about to introduce a first-of-its-kind infant car seat to the market: the Fit2™and they needed our help to position its value to new moms and dads everywhere.

Role: Copywriter

The heartwarming campaign kicked off with print ads and social teasers that brought to life babies' first moments, and pushed audiences to our product launch site FirstsShouldLast.com where they could watch an anthem video and explore the features of the car seat.

From circular promotions and in-store hang tags to influencer seed boxes, we informed and excited new parents and mommy bloggers about the Fit2 before it even hit shelves.