Chicco Fit2 - Spec

To launch the Fit2 car seat, Chicco USA did NOT use this concept. The car seat aisle is missing out.
The idea was simple. Baby shit has gotten out of control. From automatic rocking nests with bluetooth music capabilities to onesies that send real-time vitals to your phone, there's a lot to manage. But being a first-time parent is hard enough as it is. Chicco made a car seat with a simple idea: when your baby grows, the car seat does too. Seems obvious, but it didn't exist before. Now, instead of spending more money on more baby things, parents can spend more time figuring out parent things.

Role: Copywriter