Save-A-Lot Holiday

Making the most of the holidays is no easy task. It's a demanding time that takes, and takes, and takes, until you lose sight of everything you loved about it in the first place. So with Save-A-Lot, we decided to help holiday heroes everywhere take it all back.

The fun, yet empowering, campaign launched with tv spots featuring Santa as the embodiment of mom's many stressors. It was supported by print, digital, and outdoor media. And a time-saving holiday cookbook.

We even partnered with Steve, to give one special holiday hero a home makeover and year's supply of groceries.