Texas A&M University

Texas A&M is known for military heritage, agriculture, traditions, and football. Our national campaign was meant to elevate those perceptions to showcase its tier-1 research prowess and capture the real spirit of the Aggie community.

Role: Copywriter and ACD
 

The Fearless on Every Front campaign was bolstered by a 3-minute anthem film which we cut down into a :30 PSA for ESPN and other local broadcasts. We then re-crafted a variety of audience-specific messages to showcase the breadth of the idea.

With ripped-from-the-headlines style ads, we plastered major cities across the country to build awareness among policy makers, peers, and the public.